AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Drawing & Coloring Apps on iOS in Australia
An analysis of the top 5 drawing and coloring applications for iOS in Australia in Q4 2020 reveals fluctuating downloads and active users. Insights provided by Sensor Tower showcase the apps' performance during the period.
As the year 2020 drew to a close, the drawing and coloring app category on iOS in Australia witnessed varying levels of engagement and revenue. Sensor Tower provided the data for this quarter, giving us a glimpse into the trends of the top 5 apps in this creative niche.
Colorfy: Coloring Book Games saw its revenue remaining relatively steady, with a slight peak of around $5K in mid-December. Downloads for Colorfy showed an upward trend towards the end of the quarter, jumping from 1K to over 2K, and weekly active users followed a similar pattern, climbing to approximately 4K.
Pixel Art － Color by Number maintained a consistent revenue stream, hovering around $4K weekly, with a notable rise to over $4.5K in mid-December. The app's downloads saw a significant dip from 6.9K to 2.3K in October but recovered impressively, reaching nearly 4.8K by the year's end. Weekly active users remained robust, starting at 41K and ending slightly lower at around 40K.
Color by Number：Coloring Games demonstrated a strong revenue performance, particularly in the second week of December, where it peaked at over $4K. The app experienced a surge in downloads during the last two weeks of December, jumping to over 7K from a low of 2K in November. Active users saw a significant increase from 14K to over 27K in the same period.
Gallery: Coloring Book & Decor showed varied revenue with a peak of over $5.5K in early October. Downloads for Gallery decreased over the quarter, with a slight rebound to just under 1K by the end of December. Weekly active users declined from 8.7K to around 4.4K.
Recolor: Coloring Book. had its revenue fluctuating around $2K with slight increases in December. The app saw its downloads dwindle, particularly in November where it hit a low of 360, but ended the quarter slightly better at 278. Active users showed a downward trend, starting at approximately 3.1K and finishing at 1.1K.
For more in-depth insights and app performance analysis, Sensor Tower's platform offers detailed metrics and data points that can help understand the trends and user engagement in the drawing and coloring app category.
